Culture hacking. Nice.(via pieratt)
To consider a product, you most consider the atmosphere. Not the atmosphere of the viewer’s surroundings, but the atmosphere of the product. What was the song playing when the product was being created. What was the room in that the product took form. What was the person wearing when it was realized. What were the words that were used to articulate its potential.
You cannot consider the product too heavily simply on those properties. For what you’re really doing is considering the person and where that person is at when that person created the product. Tell me if you find a designer doing amazing edgy work but listens to pop country. Show me the artist creating an unsettling piece wearing clothes from Target. Bring me the author that has written his most creative work in a cubicle.
Pop country, Target and cubicles individually don’t make bad work, but creating amazing works come from the person who has a sense of product regardless of what that product is. To really care about one product, it just doesn’t stop at that one thing. An artist doesn’t stop being an artist at the point of putting down their medium. It trickles down to what they listen to, what they wear, who they spend time with, where they live and work, what words they use and everything else that they touch. It’s all formulaic and calculated because you just don’t stop giving a damn. If you sense that it isn’t formulaic and calculated, reconsider what they’re working on.
Today, be a blasphemer. Hug a heretic. After you read this, go slay some sacred cows. But, get this right, you’re not to pick the easy ones - not the fat, bow-legged, short-sighted cows, the thick fillets-on-four-legs already cosying up to the butcher. The ones you want to hunt down will be trim, lively, prize-specimen sacred cows. Hell, slaughter a farm of them. Skin them, roast them over a low fire and let them cook through. Turn out a line of leather jackets.
You have much choice. Religions are of course bountiful hunting grounds, but today you’ll want to pursue the more unsuspecting of cherished beliefs. Plumb the depths of your community’s moral presumptions, find a principle too valuable to question and turn it on its head, renounce it, cut it up. Be analytical or be brash, subtle or vulgar."
— Tariq Desai